How to convert from Shopify Variants to SEO Variants?

How to convert automatically

We’ve created a feature to make converting from Shopify Variants to SEO Variants super simple.

1. Head to the Convert section in the menu.
2. Select a product with variants to convert.
3. Set the option type you wish the product group to have (Button, Dropdown, Color Swatch, or Image Swatch)
4. Click Convert!

We will grab all the variants of the product and create top-level product for each variant in Shopify with a Title of Product Name - Value1 / Value2 / etc..

We then take those newly created products and create a product group with the same options and values.

Once the products and product group are created you just need to verify the product and product group information is setup to your liking and your good to go. Ensure you set the sales channels for the products to have them display in your store.

All done, convert as many as you like.

How to convert manually

1. Research if your product variants have SEO value.
2. Export your products to CSV.
3. Duplicate the fields from your primary product your variants.
4. Modify the fields to include the option values (this can be done using formulas to make it faster):
   1. Title
   2. Body (HTML)
   3. Variant SKU
   4. SEO Title
   5. SEO Description
5. Ensure price, images, tags, Google Shopping, inventory, and metafields are correctly set for each product. 
6. It’s often best to upload the products in status = draft and set them live in your store if your store is public. This gives you the ability to configure product groups before going live. 
7. Re-import the spreadsheet to create your new products.

For really large product catalogs, we are happy to help you convert those into product-level data and bulk create product groups. Please reach out to help@seovariants.com.