How to research if your product variants have SEO value?
- Let’s say you have a store that sells prom dresses. You have Shopify Variants set up to display color options and size.
- Choose a product to research, for example “Formal Prom Dress”, don’t include brand names or colors just take the root product keyword.
- Enter it into ahrefs free keyword tool https://ahrefs.com/keyword-generator or https://www.ryrob.com/keyword-tool/. Or use Google Keyword Planner (requires free account) and directly enter the product url.
- What you’re looking for is a pattern of which options have search volume versus which doesn’t. In this example we see brands, colors, attributes like sleeveless, and sometimes size with search volume.
- This means it is important to convert your colors to SEO Variants but it could be optional to convert size unless you wanted to maximize search volume.
- In this case I would convert all of a dress to SEO Variants and keep Shopify Variants for sizes.
- If your keyword has no search volume then you are likely to see little benefit outside of user experience reasons for converting it and are good with Shopify Variants.